WEBINAR: Web Presence Analytics & Influencer Marketing – Better Together

Crys Wiltshire Webinars 7 Comments

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Last week, we hosted a webinar to highlight our recent acquisition of InNetwork and the innovative solutions this collaboration will bring to digital marketers. Influencer marketing has been strongly on the rise for the past couple of years. However, many brands still struggle to fully integrate this tactic into

Influencer marketing has been strongly on the rise for the past couple of years. However, many brands still struggle to fully integrate this tactic into the rest of their mix. SEO still plays a critical part in all digital marketing, including the use of influencers. Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.

Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.

In this 45-minute webinar, we reviewed:

  • what the gShift & InNetwork acquisition means for digital marketers
  • the importance of including Influencer Marketing in the digital marketing mix
  • the link between SEO data and Influencers discoverability and audience development
  • influencer analytics, kontextURLs and reporting

This webinar focused on using influencer marketing as one channel for content distribution. To help make the case for the investment in influencers, we surveyed the attendees to see what percentage of their budget they currently spend on content distribution. Surprisingly, more than half of the respondants admitted they spend only 10% of their digital marketing budget on content distribution. This means many marketers are creating great content, but investing in only a small fraction of the possible reach.

percentage of budget spent on content distribution

Watch the webinar on YouTube:

Flip through the presentation deck on SlideShare:

Comments 7

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