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WATCH: How to Get Your SEO Reporting Right

Jeff Riddall Webinars Leave a Comment

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How to do SEO Reports

 

Many digital marketing agencies and brands struggle to really understand SEO reporting. Yesterday we held a webinar on How to Get Your SEO Reporting Right. We had an incredible turnout and couldn’t wait to share the content with everyone else here on the blog.

We had a great discussion on how to properly set up your own weekly, monthly or quarterly SEO report and looked at which metrics truly matter most.
In this 30 minute webinar, we reviewed:

Core SEO Reporting

  • Historical, progress and trend reports on SEO performance
  • On-site content analysis
  • Keyword positions and distribution
  • Social signals and analysis
  • Off-site content metrics
  • Backlink data
  • Enterprise reporting

Competitive Web Presence Reporting

  • Competitors keyword positions and distribution
  • Backlink comparison
  • Technical comparison – number of pages indexed, age of domain, etc

Content Marketing Performance Reporting​

  • Optimized content marketing
  • Content campaigns – focus on keywords, time periods, etc
  • Impact of events, channels, tactics and results
  • Content campaign comparisons

Key Takeaways

  • Focus on Opportunities and Threats
  • Identify the Actionable Metrics
  • Compare Time Periods to Identify Trends
  • Test, Measure, Optimize, Measure, Repeat

Like what you’ve heard? Grab the presentation on Slideshare.

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