A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect’s Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective.
gShift hosted a webinar where we reviewed how to identify and leverage this data. The agenda of the webinar was as follows:
- Setting the stage with your client/prospect or superior
- What data do you need to start
- Running an SEO Audit
- A Few Words About Keyword Research
- We Repeat – Content is King
- Is Social in the Mix?
- Competitive Analysis
- Key Takeaways