Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step.
As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals?
In this webinar, we reviewed the following points:
- SEO Technology Landscape & Market Trends
- What to Look For
- What to Ask
- What is Important in an SEO platform, as ranked by more than 100 SEO professionals
- Coming Up Next with Our SEO Buying Series
Watch the full webinar:
Flip through the presentation deck: