In gShift’s April Client Success webinar, Jeff Riddall, tackled the topic of local search best practices. Areas covered included:
- On-Site Optimization
- Google + Local
- Content Marketing
- Social Media
- Backlinks/Citations and;
- The Mobile Factor (click here for a very good and current post from SEMPO on the convergence of Mobile and Local Search).
While the foundation of optimizing for local search follows our standard Hierarchy of Web Presence Optimization, there are some specific and additional items to think about when considering how to best address a local audience and how to establish local authority in the eyes of Google. For additional information, check out our Local Search Optimization Guide.
Next month’s webinar topic will be Fine Tuning YouTube.