Keeping Tabs on Your Competition in gShift – Webinar

Jeff Riddall Webinars Leave a Comment

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gShift’s Client Success Webinar, presented by Jeff Riddall, looked at how to best identify, monitor and devise strategies to outperform your online competitors. Many organizations are able to easily name their top 3-5 real-world competitors, but often find these are not the same as their web-based competition. Who’s content maintains positions ahead of yours on page one of Google or in primary social media channels? These online rivals are the ones you really need to keep track of and learn from in order to establish your digital authority and dominance. This competitive intelligence is available in gShift for those who take the time to look for and leverage it.

Specific topics covered in this session include:

•How to identify your true online competitors and gauge the strength of their web presence relative to yours
•How to determine which keywords your competitors are most likely focusing on or being found for
•Where your competitors maintain backlinks or how they use social media to boost their authority
•How to overpower your competition with an optimized content marketing strategy

A copy of the PowerPoint presentation from this webinar is also available for download on Slideshare.

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