Digital Strategy Webinar – Content Marketing & Distribution Strategy

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Last week we hosted our first Client Success Webinar of 2015. We took at look at how to become an approachable brand using digital content marketing and by developing a social distribution strategy.

In this webinar, we reviewed the following:

1. Written Content Types

  • Blog articles, guides, eBooks, case studies, testimonials, etc.
  • Keywords: write for the reader and keywords will happen naturally
  • Use short paragraphs, bullets, and images to keep reader’s focus
  • Link to authoritative sites to lend support to your topic or opinion
  • Proofread and edit; spelling and grammar can make or break a piece


2. Visual Media & Audio Content Types

  • Videos, infographics, podcasts, images, memes, presentations, etc.
  • Present a professional image, don’t put out sloppy work
  • Review and edit any graphics, video, and audio for spelling and grammar
  • Remember to brand visual media
  • Be creative and step outside the box


3. Determining Your Social Network Personality

  • Like traditional marketing you need to identify target markets
  • When identifying target markets learn what social media and other content channels they frequent
  • After completing target market research develop 2-3 personalities/personas
  • Using your ‘personalities’ establish a content strategy that is built around them
  • Schedule content during times they are on social media, not necessarily business hours
  • Be adaptable to change and update your personalities as new technologies and social platforms emerge


4. Implementing Your Content Strategy

  • Written content channels include your website but also social media, article sharing websites and directories and eBook distributors
  • Visual media & audio content channels include your website but also, social media, podcast stations and the potential to provide this digital content as traditional media such as television and radio
  • Know best times for social media: Twitter: 1-3pm, Facebook: 1-4pm, Pinterest: 8-11pm
  • Establish a regular publishing schedule
  • Quality content will always trump fluff content
  • Social media content will be different for each channel but be regularly active across all channels
  • Provide different content across different channels to give a reason for people to follow all your channels
  • Use data metrics provided directly in social media accounts (Facebook Insights)
  • gShift Web Presence Analytics Software can help with: External Page Tracking, On-site Page Tracking, Social Signal Tracking, Analytics Goal, etc.



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