gShift Client Success Webinar Series – 2014 SEO Trends

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2014 SEO and Content Marketing TrendsgShift hosted a webinar on January 29, 2014 for all of our clients about the SEO trends we are seeing and anticipate will continue in 2014, as well as a brief look back at 2013. We are now pleased to open this exclusive event to the public to help you gain an online edge for your business .

This webinar is the first in our new Client Success Webinar Series, which takes place on the third Wednesday of each month. The topic each month will vary from SEO to Social to Content Marketing and other related topics.

2014: A look ahead at the Trends in Search and Content Marketing

We started off looking back at 2013 and some of the key highlights that had an impact on Web Visibility including:

  • Penguin 2.0
  • The Google Knowledge Graph
  • In Depth Articles
  • Google Not Provided
  • The Hummingbird Algorithm update
  • YouTube and Google + get married

(Click Links above wherever available or listen to learn more about these highlights)

Next we discussed what trends may continue from 2013 or what new factors may be introduced. Looking ahead in 2014 we predict the following will continue to influence the visibility of your content from an SEO perspective:

  • Knowledge Graph and Rich Snippets use in search results will Increase
  • Google Authorship and Author Rank will take off
  • Focusing in on Page Level Metrics when reporting will be crucial to deal with Not Provided
  • More emphasis should be put on monitoring long tail keywords
  • A continued focus on the Quality rather than the Quantity of Backlinks

Social Media has become a major part of any successful online marketing strategy and this trend will continue in 2014. Looking ahead, we predict the following will continue to influence the visibility of your content from a Social standpoint:

  • Google + will continue to grow
  • Curating Content and Collaboration will grow in importance
  • Viral Content and Creativity are vital
  • Consistency will continue to be a critical success factor

Content is king online, Google knows it and encourages you to take note too. We predict the following Content Marketing trends will continue to influence your visibility:

  • Answer Questions with your Content to meet the needs of Hummingbird
  • Visuals in your content will continue to be a crucial part of making them engaging
  • Optimized Video will continue to grow

Mobile has taken off worldwide with an average of 25% of traffic coming from mobile devices. Identifying opportunities within your business for mobile initiatives and acting on them will be important in 2014. The following will continue to influence the visibility of your content on Mobile devices:

  • Site speed
  • Responsive Design vs. building a separate Mobile website
  • Optimized content for Mobile

Thank you for attending our first Client Success Webinar. We look forward to hearing your feedback and welcome your comments below.

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