gShift enables marketers to access and report on social media signals and analytics data to quickly understand which channels are delivering the highest return on a brand’s investment of time and resources.
Social signals from the major social networks including Twitter, Facebook, G+, LinkedIn, Pinterest and YouTube are important data points and metrics in a brand’s digital strategy. Social signals are effectively the Likes, Shares or Comments attributed to a brand’s on-site, external or social content.
Although Google does not factor social signals into its organic search algorithm, social signals and social signal growth is an important indicator of whether or not a content marketing strategy is producing results as it relates to content engagement by a brand’s intended audience. gShift’s web presence analytics platform automatically tracks network-level social signals and content-level social signals on a daily basis.
Our technology integrations with Twitter, Facebook, G+, LinkedIn, Pinterest and YouTube ensure a brands’ social signals can be incorporated into the weekly, monthly and quarterly reporting processes.
Social Keyword Research
The gShift platform offers social keyword research using insights into Twitter. Brands want to be discovered by their target audiences in search and social at the appropriate time. Being discovered takes engaging content. Engaging content is often created from keywords being used in existing conversations.
As an agency or brand you can now source and research the best keywords and hashtags trending on Twitter, all within the gShift Platform. Mining Twitter will give your content the boost and edge it needs.
On average, there are 58 million Tweets performed every single day. Not only does that number represent a great deal of relevant conversation, it is a great source of keyword data. Using Twitter for keyword research, to help understand the conversations that are happening now, will in turn help inform the content marketing workflow process to create more engaging content.
gShift reports on 5 important social keyword research metrics that inform the content marketing workflow:
- Frequency of Conversations for a keyword.
- Influencers of a keyword.
- Hashtags used in association with a keyword.
- Associated Terms used with a keyword.
- Related content for a keyword.
gShift’s integration with Google Analytics enables brands to quickly identify which social channels are generating traffic and/or producing the highest conversion rates in comparison to other online channels. Focus your attention and resources on the channels delivering results. Drill down to see specifically which conversions have been completed via which channels.
Find out which social media channels are delivering traffic and conversions versus organic, paid, referral or other sources. Make informed decisions regarding your social campaigns and content marketing efforts based on measurable data.