Secure Search (Not Provided) has been implemented by Google over the past few years, shielding the search terms that Google users use when searching from comapnies that are receiving that traffic. Today, an average of 80% of keywords from organic search are encrypted. gShift has built a tool within our platform to help identify the probable keywords that are held within your Not Provided traffic.
gShift takes multiple variables into consideration in determining Not Provided keywords and calculates the results to identify the keywords most likely used when the searcher found your content.
gShift helps marketers gain insight into this valuable bucket of keywords that are already driving traffic to your site by connecting the data dots between the keyword that a web page is ranking, its position in the search engine results pages (SERPs) and the number of visitors or entrants to that page.
gShift’s software automates the keyword research process, saving you from Excel spreadsheets and guessing at data.
Download our Not Provided Guide to gain insights into your Not Provided keywords.