Content is being continually judged by customers and major search engines based on many factors, including freshness, relevance, social signals, engagement trends and more. It is imperative to have the right tools to monitor and analyze the performance of your content in order to make informed decisions on how to improve it and how to create smarter content.
Content Marketing Performance
Track how your content moves across the web, where you are obtaining traffic and engagement, and what combination of content and channels drives the most conversions.
gShift’s content-level or (web-page level) metrics include:
- Rank data from any search engine in the world in any language
- Social signals
- Desktop, tablet and mobile comparisons
Content Marketing Campaign Tracking
Group related content together and track the performance of your entire campaign. Correlate activities over time to conversions to understand what actions drive measurable results. Marketers can now easily oversee their content marketing, SEO and social media campaigns for improved execution and strategic positioning in near real-time. The result is an entirely new, simple way to measure content marketing efforts in search and social
On-Site & Off-Site Content
Track all of your owned content alongside any external URL to learn how impactful each element of a campaign is, gauge search discoverability and measure social traction. Having visibility into off-site content, in addition to on-site, provides you with a full view of the true impact and reach of your content campaign.