Meet Our Smart URL, kontextURLs…The World’s Smartest Smart URL.
kontextURLs enable digital marketers to gain complete visibility into audience engagement with their content. In other words, your audience’s entire digital journey is now visible to you.
As a content creator, kontextURLs enable you to build smart URLs, leveraging content tags, taxonomy and conversion paths for all of your external and on-site content. This empowers digital marketers and content creators to illuminate engagement and conversion analytics without help from the I.T. team!
Influencer Marketing Analytics
With onsite and offsite tracking, you will also be able to gain insights into how all influencer content is performing in search and the impact each channel is truly having on the campaign. Activate this data to adapt the campaign based on results and effectively measure your influencer marketing ROI.
Vanity Short URLs
Choose to either use the gShift domain (gshift.it) or any of your own custom domains to give your audience a consistent brand experience. In either case, your smart URLs are protected for life.
Content Tags and Taxonomy
kontextURLs provide infinite levels of content tags and customizable taxonomies, which enable each business unit within your organization to tailor the metrics they can access to measure their content’s performance. In turn, this flexibility enables you to model your reporting taxonomy and derive insights aligned to your business model, workflow and measurement objectives.
Content Keyword Optimization
Building a social post for a particular piece of content? Wondering which keywords you should use to optimize your post? kontextURLs have a real-time keyword analysis engine, which scans the subject content and provides relevant keywords based on context and search volume.. All that’s left to do is build the optimum social post with this keyword knowledge and publish.
Have you already published and shared your content? Wouldn’t it be nice to check the analytics for your post and further optimize your content to boost its visibility with your audience. Use gShift’s keyword analysis tools to optimize and discover optimal search keywords, from social, organic or competitive keyword sources. Optimize your original content and subsequent social posts, then publish and measure the improvement in traffic versus your target conversion goals.
Dynamic URL Tags
How would your customer conversation improve and conversions accelerate if your website was able to dynamically serve up digital content based on visibility into your prospect’s journey to your conversion point – kontextURLs deliver this capability out of the box.
Set up step-by-step conversion paths to monitor, report on and optimize your customer’s journey to a specific conversion point on your website or externally. Within each conversion path, you will have insight into how the customer is engaging in your calls to action, where they are dropping off and how they ultimately arrived at the end goal.
Generate custom reports reflecting the kontextURL metrics which matter most to you. Using our white-label feature, digital agencies can brand all reports using their own logo.
Interested? Learn more…
A gShift Account Executive will reach out to you to learn more about your business goals and how our platform can help you achieve your objectives.