Social Media Effectiveness

Social Signals and Metrics (Standard)

The Social Signals and Metrics Beacon provides an overview of how a Web Presence is performing on Social Networks. This beacon displays page signals, new and total network signals and traffic metrics for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Google +.

Question Answered: Which is my top or bottom performing social channel based on signals, website traffic and/or conversions?

Facebook Ad (Premium)

Create and configure Beacons within a Social Dashboard to obtain detailed Facebook Ad Campaign details including Creative, Time Period, Spend, Reach and Engagement metrics. Put two or more Beacons side-by-side to compare campaigns or alongside other Beacons like Google Adwords to compare the effectiveness of your Paid Campaigns and Channels.

Question Answered: How are my selected Facebook Ads performing?

Facebook Campaign (Premium)

Create and configure Beacons within a Social Dashboard to obtain detailed aggregate Facebook Campaign specific details including Creative, Time Period, Spend, Reach and Engagement metrics. Put two or more Beacons side-by-side to compare campaigns or alongside other Beacons like Google Adwords to compare the effectiveness of your Paid Campaigns and Channels.

Question Answered: How are my selected Facebook Campaigns performing?

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