Before you begin publishing and distributing any content, you first need to ensure you have an audience (or at least …
Client Success Webinar – Social Signals
In September we hosted a Client Success Webinar on the topic of Social Signals. In this short webinar we talk …
gShift Unveils The Content Performance Campaign & Reporting Module at SMX Advanced
Monitor and analyze content marketing investment and performance from one dashboard. Seattle, WA June 11, 2014 – gShift, a global …
How to Use LinkedIn to Grow Your Business
It’s been predicted that 2014 will become LinkedIn’s most influential year yet. Yet, our recent Digital Marketing in Canada survey showed …
Convincing the C-suite to Invest in Web Presence
If your company is like many others, you are likely facing this significant barrier to adopting digital marketing: getting senior …
SES London 2014
Building a B2B Social Media Cohesive Strategy The road to social media failure is paved with good intentions. Without a …
Google Hummingbird: Keep Calm and Optimize On
On September 26, 2013 Google announced the launch of their new algorithm, which was code named Hummingbird. Unlike the Panda …