June 2018 gShift SEO and Content Performance Platform Software Release

June 2018 Software Release

Jeff Riddall Blog, Software Releases Leave a Comment

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Three items highlight gShift’s June 2018 software release:

  • Web Presence Overview Dashboard and Site Audit Tours
  • gShift kontextURLs/TapClicks Integration
  • GDPR Update

Web Presence Overview Dashboard and Site Audit Tours

In an effort to improve the usability and actionability of some of the main features in gShift, we have incorporated two self-led tours, which can be accessed via the Tours button in the header.

The Web Presence Overview Dashboard tour guides users through Dashboard and Beacon configuration as well as the actionable data available in each of the Beacons. Users are reminded this is a Dashboard template, which may be custom configured depending on your specific data needs. Beacons may be added, removed or simply moved around in the Dashboard.

The Site Audit tour covers the configuration of a basic or advanced Site Audit as well as the data output and export options which include Excel or PDF formats. Site Audits can be used as pre-sales or ongoing site monitoring tools to understand where technical SEO issues may exist.

Additional tours will be added in the future.

Please contact your Client Success Manager or support@gshiftlabs.com if you have any questions or feedback about the tours, the Web Presence Overview Dashboard or running and analyzing Site Audits.
 

gShift kontextURL/TapClicks Integration

TapClicks gShift IntegrationFew, if any, marketers have a single source for their marketing data. Many rely on third-party marketing dashboard solutions to amalgamate their data views. TapClicks and gShift have completed an integration whereby mutual subscribers with gShift API access can authenticate and display gShift kontextURL click/engagement data in configurable TapClicks dashboards alongside other data such as analytics, call tracking or lead nurturing in their marketing technology toolkit.

Contact sales@gshiftlabs.com if you are a TapClicks subscriber and want to connect your gShift data or would like to learn more about benefitting from the integration to review your marketing analytics and metrics in one Dashboard or Report.
 

GDPR Privacy Policy Updates 

gShift has always taken data and customer privacy seriously. As such, we have recently updated our privacy policies to ensure they are in line with the new EU General Data Protection Regulations (GDPR), which came in to effect on May 25, 2018. You can review the policies associated with any of our three primary platform modules here:

SEO Module

Site Audit (SiteCondor) Module

Influencer Marketing (InNetwork) Module

For GDPR specific inquiries, please contact our “Data Protection Officer” at GDPR@gshiftlabs.com. If you wish to file a GDPR Subject Access Request, please visit https://app.webpresenceoptimizer.com/GDPR for more information.

 

Other notable features and usability improvements included in this release:

Core SEO Platform

  • Cache local pack search results
  • Web Presence Report – Increase Paid Campaigns selection to 10

Beacons and Dashboards

  • Web Presence Comparison Beacon mods
    • Add Users, Date, Positions 50+, Direct/Referral Traffic, Conversion Value, Bounce Rate
    • Enable config of default increase/decrease threshold or individually set for each metric

kontextURLs

  • Add milliseconds to kurl timestamp values
  • kontextURL Conversion Path Data Beacon layout mods
  • Create a client side ruby gem for all kurl business logic (reusable for 3rd party integrations)
  • iFrame friendly dashboard only user look and feel
  • Create a new template dashboard which combines kurl list and kurl details

gShift Platform Certification and Training Options

Click here to register for gShift’s FREE self-guided Certification Program, which includes five short video sessions and questionnaires covering the SEO Module, kontextURLs and Using gShift to Generate Sales or Justify Budgets.  Questionnaires are designed to test a user’s knowledge of the features and functionalities in the gShift Platform.

Alternatively,  you can always reach out to our Client Success team at clientsuccess@gshiftlabs.com to arrange for one-on-one online or in-person training.

gShift University

gShift University is designed to provide the training and skills, both theoretical and applied, required by many marketing organizations to succeed in digital marketing. Our instructor-led Training Modules are intended to provide education for brand and agency marketing teams, to help them stay up-to-date with industry standards and emerging techniques. Certificates are available in SEO, Content Marketing, Influencer Marketing and Digital Sales.

You will also receive a 4 month free subscription to gShift’s Educational Platform, while you are enrolled in the program.

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