When comparing SEO software analytics vendors and web analytics vendors, it is important to understand that both have their place in your online marketing toolbox. Here are the differences between gShift Labs and Google Analytics; when combined they become a powerful marketing solution.
Google Analytics is designed to collect visitor traffic data to an organization’s website, and display the data via reporting dashboards. Google Analytics provides high level reporting, so it takes time to dig down into the high-level reports to find meaningful information about your organic search traffic.
Average marketing teams are overwhelmed with analytics data and are looking for precise information to help them make decisions about how to improve their web presence each month.
gShift Labs WPO
gShift Labs’ Web Presence Optimizer™ (WPO) is designed to handle what marketing professionals and SEO agencies need to know about their position and performance in search engines. We have consolidated organic search data that previously could only be obtained using multiple, disparate tools that are considered data silos.
We also bridge the gap of reporting on your entire web presence. Your website is not the only site to monitor and report on. gShift tracks your website, blog site, social networking, and press releases. gShift solves the problem of collecting all the relevant SEO data and consolidating it in one central location, and also enables you to share this data with other people in your organization or your SEO clients by allowing them to log into the software.
Here are the SEO software analytics features in gShift Labs that are not offered inside Google Analytics:
1. Daily Organic Rankings
Obtain accurate, daily page rank data across multiple search engines – Google, Yahoo!, Bing, YouTube – not skewed by personalization and geolocation. Isolate search results in the countries where you and your clients do business. You can’t get this with any other tool, including Google Analytics.
2. Web Presence Metrics
gShift tracks your entire web presence for the purpose of organic search optimization. The software analyzes and monitors your website, blog site, social networking channels and press releases to provide a complete picture of how your organization ranks organically in the search engines for the keyword phrases that matter to your business. (Read: 10 SEO Metrics Every Organization Needs to Measure – Daily, Monthly, Quarterly and Yearly)
3. Social Media Metrics
Social signals are important to and are factored into organic search results. gShift provides daily metrics, trends and changes to your social networking accounts including: LinkedIn, Facebook, Google+ and Twitter. We are committed to providing rich data as the disciplines of SEO and social media merge.
gShift provides insight and reports on your YouTube account, including how many views you are getting on a daily basis and the engagement signals around each video such as likes, dislikes and comments.
With gShift, you can also follow how your competitors are ranking for keyword phrases, backlinks, and other SEO metrics.
6. Marketing Event Tracking
Track your content publishing activities (i.e. press releases, blog posts, etc.) and understand the direct impact of these marketing events on how your website ranks organically.
7. Google Analytics Automated Insights
gShift provides automated analytics insights into website traffic based on your followed keyword phrases, as well as provides other insights into new keyword phrases being used to find your business online.