Last week we partnered with our friends at Acquisio to put together an insight-packed presentation on how to use SEO and PPC to outrank your competitors in the digital space.
The only way to be the best is to stand out above your competitors. You can’t control what your competitors do, but you can make sure that you are doing everything you can to attract more people to your web page and track and re-engage those visitors.
Search Engine Optimization and Pay Per Click advertising are two strategies to draw in more traffic to your site, and when coupled, they can help you improve your ranking and better position yourself against competitors.
In this webinar, reviewed the ways that SEO and PPC work together to:
- Track offsite content and prevent getting lost in the “Dark Funnel”
- Leverage Influencer Marketing to hack your competitors’ audience
- Drive traffic to paid content and promote onsite and offsite conversions