Keyword Research is Key to SEO & Your Next Blog Post

Krista LaRiviere SEO 1 Comment

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Last week the team here at gShift Labs introduced the integration of WordStream’s keyword research into our SEO Platform. Anyone trying to secure a Page One ranking in search engines can tell you why keywords are important and why tactics such as regularly scheduled blogs using identified keywords can boost you to page one. But what is really unique about the new keyword research tool is that it can actually help you write your next blog post.

Here’s how it works and why keyword research is so important to your organic search strategy.

Let’s say you have been optimizing your website for the keyword ‘marketing agency’. Over the last month you have tracked how your site is ranking, but things have stalled. You are looking for something to boost your results so you think a blog post might work. But what do you write about?

Using the new keyword research tool that is now integrated into gShift’s SEO Platform, Web Presence Optimizer™ (WPO), you can do a search on keyword suggestions that you might want to consider using. There are lots of tools on the market that can help with this type of keyword recommendations but here’s where it gets interesting…

Not only can you now obtain suggestions on keywords in WPO™, but you can also use the keyword research tool to see what type of questions people are searching with respect to the keyword. So if your keyword is ‘marketing agency’, you can see ideas and suggestions with respect to what people are asking like, “How do I hire a marketing agency?” These types of inquiries provide fodder for a whole series of blog topics that can be posted using suggested keywords, driving your website ranking up with respect to search results and traffic to your website.

Keyword research allows the right audience to find you. And you can have quite a bit of control over that audience by focusing on different keywords. Here’s how to use keyword research:

1. Create a list of words you think prospects are using to find you.
2. Search these terms to see how you are ranking for them today on the major search engines.
3. Find a keyword research tool to see what other keywords you should be considering.
4. Use the keyword research tool to determine what questions people are asking about these keywords.
5. Use the question to create a blog post on the topic making sure no more that 10% of your keywords are used in the word count of the blog post and no less than 4%.
6. Post your blog post.
7. Track your ranking results.

Target the right words and you will be able to drive qualified traffic to your site. These visits don’t always come from big top level words like ‘marketing’, but rather they come from longer search terms like ‘marketing agencies in Toronto ‘. With the longer recommended phrase from your keyword research, you have more of an idea of what the searcher is looking for and this allows you to be very targeted on your website. You may not see huge amounts of visitors, but the traffic you do see will convert at a higher rate.

Keyword research helps you determine the best keywords to use to draw people to your site that are actually seeking what you offer. A little bit of keyword research will save you a lot of trouble and make it easier to identify and produce content for your site.

If these steps seem overwhelming, talk to gShift and we’ll set you up. We can help you quickly and efficiently understand your keywords and how to use them to build valuable content for your website that will improve your organic search ranking and get the right visitors coming to your website.

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