Get Down to Business: Cracking the Code on Social Media for Small Business & Nonprofits

Krista LaRiviere SEO Leave a Comment

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When Thursday, May 19, 2011, 8:30am – 6pm
Where Park Hyatt Toronto
4 Avenue Road
Toronto, Ontario, Canada M5R 2E8
Note Join us as we explore how to use social media for successful marketing. Learn from business visionaries and marketing experts. Hear success stories from fellow entrepreneurs and organization leaders who have been driving new opportunities through social media. Get your questions answered!THIS IS A FREE EVENT. Your only cost of entry is a business card.

NOTE: BRING YOUR OWN LUNCH OR PICK UP A SANDWICH ENROUTE. We are offering an optional lunch-time panel of social media experts, a chance for you to get your tactical questions answered. So plan to bring your lunch and stay for the discussion.

8:30-9:00am Registration

9:00-9:40am Keynote: Persistence Pays
Lori Raudnask, Author, Entrepreneur & Speaker

9:45-10:25 Social Media Marketing Made Simple: An Overview
Lisa Kember, Regional Director, Constant Contact nc.…

10:40-11:20 Writing Great Content: What Works
Susan Corcoran, Principal, Indigo Oceans

11:20-12:00 Making Email Work: Email as a Social Media Tool
Marc Gordon, Principal, Fourword Marketing

12:00-1:15 BROWN BAG LUNCH / Optional Panel Discussion
Get Your Social Media Questions Answered
Lowell Brown, Principal, Going Social
Mark Brodsky, Mark Brodsky Digital Communications
Mike Leon, President, Brand Heroes
Marie Wiese, President, Marketing CoPilot

1:15-3:30 Case Studies: Stories of how small businesses
are using social media for marketing

Alicia Whalen, Principal, A Couple of Chicks Marketing
Tricia Myles, Executive Director, Kid-Safe Productions
Heath Everett, Pres/Master Franchisee, Chili’s Ontario…

3:30-4:15 Social SEO: A Case Study on the impact of social media
Krista LaRiviere, CEO, Gshift Labs

4:15-4:30 Final Thoughts: A Call to Action

4:30-6:00 Cocktails & Networking (Cash Bar)
Facilitated by Jennifer Beale, Unleash PR

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