There are two types of keywords you need to be aware of when you are building your organic search strategy:
1. the ones you think your potential customers are using to find your product or service and
2. the ones they are actually using.
If you aren’t doing keyword research on a weekly basis, there is a very good chance your potential customers are finding your competition instead of you.
Here are two quick tests to understand your organic ranking as well as a workbook to get started with your keyword research.
Tip#1 – Testing Your Branded Keywords Phrases
Open up Google and type in your top branded keyword phrase. This is likely the name of your company or your top product. For gShift, our top branded phrase is “gShift Labs”. If you do not occupy positions 1 through 10 for your top branded phrase, you need to understand why. You should occupy the top ten results for your branded name.
Repeat in Yahoo! and Bing. Now also test your brand in YouTube, Facebook, LinkedIn and Twitter as these are all search engines that require monitoring. Are you consistently appearing in the search results for your branded keywords?
Test #2 – Understanding Your Competition
Go to a competitor’s web site. Ideally, one that is outranking you.
Look at the Title Bar of the web browser (the very very top of the web browser). What keywords do you see listed in the Title Bar? These keywords and keyword phrases are factored into an organic search engine ranking. These phrases can provide insight into the keyword strategy of your competition. If you’re using gShift you can add these words to your Keyword Pool or as a Scenario to track them and create a benchmark of how you are performing against them. You can do this manually as well using an Excel spreadsheet but gShift is easier.
Once you have an understanding of what the marketplace and your competition are doing with keywords you can adjust your content and your website to reflect this. Chances are there are keyword choices out there right now being used by your potential customers that you are not even aware of.
How to Get Started on Keyword Research
If keyword research has been on your list of things to do or review then here’s how gShift can help. Download our “Getting Your Keywords Right” Workbook. The Workbook is a great starting point and takes about 10 to 15 minutes to complete.
If you’re already using gShift’s Web Presence Optimizer™ here’s how you can better monitor your keywords:
1. Keyword suggestions are gathered from multiple sources including Google and Wordstream for keyword phrases that are similar to yours. Reviewing the suggestions on a weekly basis and making use of the suggestions will give you an edge.
2. Suggestions are made for keyword phrases your competitors are using. Making use of these suggsetions by implementing them into your content will also help your ranking.
3. Review the Monthly Search Volume and Competition estimates for keyword phrases to help choose which keywords to really focus on.
Choosing your keywords carefully and strategically is vitally important to the success of getting found online and ultimately your business. If you do not have a keyword strategy for your business, chances are your competition is winning leads and you don’t even know about it.