Yahoo! sent out an update today on their search alliance with Microsoft (Bing). Bing results will begin to show in Yahoo! in the beginning of September and Yahoo states that 30% of search queries will be powered by Bing results.
If organic search is important to your business, here are three valuable tips to help make sure you’re prepared:
- Compare your organic search rankings on Yahoo! Search and Bing for the keywords that work best for you.
- Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate.
- Review the Bing webmaster tools and optimize your website for the Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore.
- Use an SEO Platform or SEO Software system that will automate the monitoring of keyword phrases and other SEO related data. Otherwise, your month end report may come to late – keyword rankings are changing on a daily basis!
If you haven’t started using an SEO platform to keep track of your keyword phrase ranking in Google, Yahoo! and Bing – then you should really make this a top consideration this fall. Keeping track of the changes in Yahoo! and Bing should be a top priority in every marketing department.
Read more on the Yahoo search update.