Software designed to tie marketing activities to SEO rankings and conversions.
March 22, 2011, New York, NY: gShift Labs, creators of an SEO software system designed specifically for marketers to get control of their organic search results, announced today that their product, Web Presence OptimizerTM, is the first to provide insights into daily, non-personalized organic search rankings and conversion data. The announcement was made from Booth #2004 at Search Engine Strategies New York.
Marketers want to understand on a daily basis how marketing activities affect organic search rankings, traffic and conversions. gShift’s software provides powerful insight into which keywords are driving conversions allowing the marketing department to predict the effectiveness of publishing content to particular channels including social media, blogs and press releases.
“Organic search is the #1 conversion tactic according to senior-level U.S. marketers; outranking email marketing and paid search. gShift’s SEO software system gives marketers control and easy access to valuable data when they need it,” said Krista LaRiviere, CoFounder and CEO of gShift Labs. “Providing non-personalized organic rank data on a daily basis is fundamental in measuring and optimizing conversion rates for organic search. These components have been missing in the SEO process until now.”
SEO Return on investment has always been difficult to measure. Unlike PPC, the SEO digital presence of a company is spread out across the entire web. SEO’s very nature makes it difficult to track, manage, measure and report on. gShift’s Web Presence OptimizerTM software provides a lens into an organization’s entire web presence, while tracking and tying together, organic rank data and marketing activities to help marketers make sense of a very complex web of data. Customers have access to plain-language actionable recommendations to understand what to do next in order to further optimize their web presence strategy.
About gShift Labs
gShift Labs provides SEO Software for non-SEO professionals by giving marketers control over their organic search rankings. gShift’s SEO Software, Web Presence OptimizerTM (WPO), simplifies, demystifies and standardizes the way a website gets found on the internet to reduce the time and resource commitment necessary to perform, report, analyze and improve organic search optimization. Companies across North America are getting to Page One because of gShift’s SEO software. Winner of the Digital Media category at the 2010 CIX Awards and Best New Start-up of the 2010 York Technology Alliance Technology Leadership Awards, gShift Labs is considered one of the hottest innovative companies in Canada to watch and follow.