gShift Acquired by Mintent Software Corp to Create Integrated Technology for Content Marketers

gShift Acquired by Mintent Software Corp

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—Complementary integrated technologies enable content marketers to more effectively
manage and monitor campaigns from start to finish—

BARRIE, CANADA (October 17, 2018) gShift, a leading provider of web presences analytics data and reporting for brands and digital agencies, today announced substantially all of its assets and all employees have been acquired by Mintent Software Corp, a provider of content marketing software based in Vancouver. The acquisition combines two best-in-class companies with complementary technologies, designed to boost a marketing team’s ability to create powerful, engaging content and measure the impact of content investments across channels and throughout the sales funnel.

“Strategically, this acquisition makes complete sense to gShift’s and Mintent’s customers and the global marketplace,” said Krista LaRiviere, Founder & CEO of gShift. “The combined products answer the two questions every marketer asks every day – what content should I produce and is it working?”

Mintent is a powerful software platform enabling marketing teams to collaborate on the planning and production of all of their digital content. The technology provides shared editorial calendars, visual workflows, asset libraries and content collaboration tools, all of which gShift’s customers will have access to.

Mintent is now offering its customers more powerful capabilities including:

SEO platform

The gShift SEO Platform provides organic search discoverability insights, which inform the entire content workflow. Features include competitive intelligence, keyword research, dashboarding, reporting and more. Mintent customers will have a better understanding of the exact types of content their customers are searching for, which will result in better overall visibility and engagement.

Mintent Trackable Links

This exciting new feature is based on gShift’s innovative kurls analytics technology. A unique trackable link will be created for each piece of content and channel where the content is to be distributed. Customers will then be able to track, in real-time, how many clicks each piece of content is generating by channel to see clearly the return they are getting on their content investments.

“Content marketing is at the core of all strong progressive digital marketing strategies,” said LaRiviere. “Producing optimized content for ultimate discoverability in search and social and being able to prove it, is a competitive advantage gShift’s and Mintent’s clients will enjoy.”

Mintent CEO Matt Dion points out, “This technology will be an absolute game changer for marketers. I encourage anyone who has the job of producing digital content to try it out for themselves by signing up for a free account today at”

In addition to gShift’s portfolio of unique intellectual property, Mintent has also acquired gShift’s Digital Marketing Agency, which is a full-services, in-house digital marketing team specializing in integrated digital marketing strategies, SEO, Content Marketing, Social Media Marketing, Influencer Marketing and Paid Search Marketing.

If you’d like to learn more, view this video clip of the announcement.

About Mintent

Mintent is a content marketing platform used by mid-sized and large teams to plan, produce, publish and measure marketing content. Our goal is simple- make marketing easier. The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment. Mintent users get five powerful modules: marketing calendar, workflows, collaboration and communication tools, asset library and analytics. Customers include CenturyLink, Keysight Technologies, Allianz Global Investors, SurePayroll, Allegion, Premier Inc., and Barrick Gold.

About gShift

gShift is a leading enterprise Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on attribution and the performance of their multi-channel owned, earned and paid campaigns from search through to conversion.  gShift has earned placement the Profit500 for three consecutive years. gShift’s kurls analytics shortened URLs, tags and cookies to produce trackable links for multi-channel content marketing campaigns. gShift’s software has been collecting web presence data since 2009.

Media Contact
Krista LaRiviere
705.727.5648 x 202

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