Leading web presence analytics dashboard delivers crucial “last mile” information for better refinement of content based on how and where searches are performed
SMX East, New York, NY – October 1-2, 2013: Web presence analytics software provider gShift today announced new Local Search data capabilities, providing content marketers and media buyers with precise page-level detail on where and how consumers are interacting with their brand. The local data functionality is built into the company’s industry-leading SEO software, Web Presence Optimizer™, used by hundreds of agencies serving 10,000 brands in 22 countries.
Tracking how target audiences discover and engage with brand content across search, mobile and social is fundamental to measuring content marketing effectiveness. gShift’s web presence analytics software provides a centralized platform to understand how audiences interact with brand content, enabling marketers to better optimize content for paid, earned and owned campaigns.
“How your brand is discovered for a keyword can be drastically different from one geography to the next, so we’re now providing brands and their agencies a way to close that important last mile,” says Krista LaRiviere, Cofounder & CEO, gShift. “With 25% of organic searches being performed from mobile devices and with geography factoring into those searches, it is critically important for content marketers to understand how search behavior differs on a mobile device compared to a desktop.”
LaRiviere says we are all localized in our lives and brands need to be relevant to stand out amongst the noise. gShift’s Local Search Module provides content marketers with crucial insight that ensures content is as relevant as possible regardless of the device and where people are searching.
gShift will be offering demos of the new local search functionality in booth #441 at the Search Marketing Expo SMX East, running October 1-2 in New York. SMX East attendees are also invited to LaRiviere’s theater presentation at 4:20 pm ET, Tuesday, October 1, and to download gShift’s new guide on the topic of Ten Tips for a Successful SEO Strategy.
gShift’s industry leading software, Web Presence Optimizer™ (WPO), helps Brand and Agency teams more efficiently and effectively monitor, report and execute SEO all in one place. gShift’s software infrastructure has been crawling and collecting web presence data since 2009. More than 10,000 brands in 22 countries benefit from gShift’s software by reducing the time and resources required to impact the discoverability and sharing of brand content across a web presence. gShift recently placed 29th on the PROFIT HOT 50 of Canada’s Top New Growth Companies. For more information: www.gshiftlabs.com.
gShift Labs Inc.