gShift’s Krista LaRiviere announced as Ontario Chair for SEMPO Canada, featured speaker as roadshow stops in Edmonton

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SEMPO Canada’s cross-country roadshow offers insights into search engine marketing best practices as online presence increasingly important for Canadian companies

Krista LaRiviere – CoFounder & CEO, gShift LabsToronto, ON – January 9, 2013: SEMPO Canada announced today Krista LaRiviere, Cofounder and CEO of gShift Labs, is joining the global non-profit organization as its Ontario Chair. Founded in 2006, the Canadian arm of the Search Engine Marketing Professional Organization focuses on increasing awareness of the value of search marketing in Canada. LaRiviere is headlining the SEMPO Canada Roadshow that stops in Edmonton on Wednesday, January 16, 2013.

This stop on the tour will explore key SEO metrics every company with an online presence should focus on to improve organic rankings with search engines such as Google. More details about the event can be found on the SEMPO Edmonton meetup registration page; members and non-members are welcome.

“Krista adds a tremendous depth of knowledge and energy to the SEMPO network and we welcome her aboard,” says Ken Jurina, President and CEO of Edmonton-based Top Draw, and co-chair of SEMPO Canada.

With over 1 billion Google searches being performed on a daily basis, search marketing is important to all Canadian companies that need their products and services to be found in Google. SEMPO Canada provides marketers and search marketers with expert insights and access to industry leaders such as LaRiviere to help them stay on top of the ever-changing search marketing landscape.

“I’m excited to join SEMPO Canada as part of its effort in raising awareness of all facets of search engine marketing – something that is increasingly a critical channel for companies connecting with their prospects and customers,” says Krista LaRiviere. “The cross-Canada roadshow provides a venue for all marketers and search marketers to network and learn.”

The 2013 SEMPO Canada Roadshow will also be stopping in Calgary, Toronto, Ottawa and Montreal.

About SEMPO Canada

SEMPO Canada is a Canadian non-profit professional search marketing association working to increase awareness and promote the value of search engine marketing in Canada. This working group was founded in November 2006 by Ken Jurina and Alexandre Brabant and focuses on improving the growth, awareness and understanding of Search Engine Marketing (SEM) in Canada, including Search Engine Optimization (SEO), Link Building, and Pay Per Click Management best practices, and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry. (

About gShift Labs

gShift’s industry leading SEO software, Web Presence Optimizer™ (WPO), helps SEO Agencies and in-house marketing teams more efficiently and effectively monitor and report on SEO metrics data all in one place. Founded in 2009, gShift Labs is changing the way people think about and perform organic search optimization. Over 1,000 companies in 13 countries are benefitting from gShift’s SEO software by reducing the time and resources required to analyze and improve organic search optimization. For more information:

Media Contacts:

Stephen Rouse
CAROUSE Communications
(416) 402-6876

Alexandre Brabant
SEMPO Canada
(778) 371-9988

Lori Gariepy
gShift Labs

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