gShift Labs’ Krista LaRiviere to share Content Marketing Optimization tips at SES Toronto

Krista LaRiviere Events, Press Releases Leave a Comment

Share this Post

Panel to explore how elite marketers optimize digital assets to maximize brand presence

Toronto, ON – June 11, 2012: Krista LaRiviere, co-founder and CEO of gShift Labs, is joining leading digital strategists for a panel on Content Marketing Optimization at the Search Engine Strategies Toronto conference on June 11, 2012 at 3:30 p.m. The session will offer insights into optimized content marketing strategies and processes as well as tactics for sourcing, creating, and promoting optimized content on the social web.

LaRiviere will be joined on the SES Toronto panel by Lee Odden, CEO, TopRank Online Marketing and Jennifer Slegg, CEO, JenSense. The panel will be moderated by Matt McGowan, Managing Director, Americas, Incisive Media.

“Optimized content marketing is more than a buzzword—it’s a powerful shift in how brands get found online that combines search engine optimization (SEO), content marketing, and social media,” says LaRiviere.

LaRiviere will address the many benefits of an optimized content marketing strategy including:

  • improved and prolonged organic search rankings
  • increased impressions from organic search
  • increased likelihood of clickthroughs
  • increased conversions and leads

“This approach also ensures marketers are providing their prospects with the fresh, relevant content that Google prioritizes with its algorithm. Plus it is a guaranteed way to build natural backlinks and social signals – two factors in Google’s organic search algorithm,” adds LaRiviere.

Optimized Content Marketing Strategy How-To GuideDownload gShift’s new “Optimized Content Marketing Strategy How-To Guide” to learn more.

The panel will also discuss optimized content marketing strategies with attendees to significantly improve a company’s entire web presence for organic search. gShift’s industry leading software, Web Presence Optimizer™, helps marketers monitor and report on their web presence and organic search engine rankings to continuously improve their optimized content marketing. By publishing and distributing relevant content into the various streams that align a company’s digital footprint with those keywords that rank highly in Google, marketers can better connect with customers and prospects.

About SES Toronto

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Now in its ninth year, SES Toronto attracts experienced marketing and advertising professionals in the search and social marketing industry. Focusing on tactics and best practices, SES events have been held in New York, Chicago, San Francisco, Hong Kong, Berlin and hits Toronto from June 11-13, 2012. For more information visit:

About gShift Labs

gShift Labs’ industry leading, patent-pending software system, Web Presence Optimizer™, is helping marketers and agencies across North America and globally track, monitor, measure and report on an entire web presence for improved SEO results. Founded in 2009, gShift Labs is changing the way people think about and perform organic search optimization. gShift believes that companies should have control over their SEO campaigns just like they have control over email marketing and paid search. Hundreds of companies use gShift’s SEO software system. For more information:

Media contact:

Stephen Rouse
CAROUSE Communications
(416) 402-6876

Lori Gariepy
gShift Labs

Leave a Reply

Your email address will not be published. Required fields are marked *