Monitor and analyze content marketing investment and performance from one dashboard.
Seattle, WA June 11, 2014 – gShift, a global leader in content marketing performance metrics software, today announced the release of the marketing analytics industry’s most advanced Content Performance Campaign and Reporting module. Marketers can now easily oversee their content marketing, SEO and social media campaigns for improved execution and strategic positioning in near real-time. The result is an entirely new, simple way to measure content marketing efforts in search and social
“The convergence of SEO, social media and content marketing is an important development that gShift understands,” said Krista LaRiviere, Cofounder and CEO at gShift. “With the release of the content performance campaign module coupled with our unique web presence analytics, we are providing the deepest insight into content engagement in search and social”.
Brand content is continually being judged by prospects, customers and major search engines based on factors including freshness, relevance, social signals, engagement and more. It is imperative that businesses deploy tools to monitor and analyze the performance of their content to make informed decisions on the content will generate the greatest outcomes. “With gShift, the modern marketer now has one dashboard to monitor, measure and adjust their content campaigns by performance, a fundamental metric of audience engagement,” says LaRiviere.
gShift’s proprietary insight data is compiled and organized in the Content Performance Campaign & Reporting module to provide detailed reports on how content is performing in terms of SEO impact, social activity, engagement and conversion rates. Marketers can now manage for performance through:
One Dashboard – Know how your content is performing. Drill down into the detailed content metrics individually or by group filtered by themes, campaigns, time periods and more.
Power Reporting – Generate detailed impact reports on the performance of a series of content or individual content pieces to provide monthly, quarterly or annual analysis of content impact.
“The benefits of this new module to brand managers and digital agencies are significant.” says LaRiviere, “This puts the power in their hands to deliver actionable information to marketers and content producers with clarity and authority on what’s working to generate the ROI that business demands.”
gShift’s Content Performance Campaign and Reporting module will be on display at Booth #10 at SMX Advance in Seattle on June 11th and 12th. SMX Advance brings together the most informed assembly of search and digital marketers in the industry.
gShift’s industry leading Web Presence Analytics platform helps Brand and Agency teams efficiently understand and improve on the impact and engagement of a company’s content across its web presence. gShift’s software infrastructure has been crawling and collecting web presence data since 2009. More than 10,000 brands in 22 countries benefit from gShift’s insight data and software as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.