Customizable data visualization reports enable marketers to gain quick insights into the performance of their search, social and content marketing strategies.
San Jose, CA— March 3, 2015 — gShift, a leading provider of web presence analytics software for agencies and brands, today introduced custom dashboards and reporting to help marketers better visualize big data associated with web presence performance in search and social.
Data visualization is critical to marketers who need to quickly analyze, compare and interpret multiple data points related to the visibility of owned and earned content in search, social and mobile channels. Custom dashboards enable the selection and display of only the data required to make actionable decisions and track progress. gShift is also introducing data insights whereby data captured will be analyzed and actionable steps designed to boost visibility, traffic, conversions or other user-defined goals will be suggested.
“CMO’s and other marketers have enough big data from their digital marketing campaigns,” says gShift’s Cofounder & CEO, Krista LaRiviere, “Now they need to be able to gain insights into where to best focus their attention and resources for optimal ROI. gShift’s custom dashboards will help deliver those insights.”
Data currently available through gShift’s custom reporting framework includes:
- Organic keyword positions
- Average monthly keyword search volumes
- Share of search
- Website traffic
- Website conversions
- Social signals
- Competitive Intelligence
gShift’s dashboard framework also supports the integration of relevant, accessible third-party data such as analytics, reviews or CRM data.
Additional information and a case study detailing how a gShift client has used dashboards to organize and uncover actionable data and insights can be found at /web-presence-analytics/custom-dashboards/
gShift is demoing Custom Dashboards and Reporting at Booth #420 at SMW West March 3rd and 4th, 2015. Krista LaRiviere will also be presenting “Seven Sources of Keyword Research” in the SMX Theater on March 3rd at 12:20pm PST.
gShift’s industry leading Web Presence Analytics Software platform helps Agency and In-House Brand marketing teams efficiently understand and improve on the impact and engagement of an organization’s content across its web presence. gShift’s software infrastructure has been collecting and storing web presence data since 2009. More than 10,000 brands in 24 countries benefit from gShift’s insight data and software, as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.