Tool monitors keywords in Twitter to identify and inform the content marketing process
Toronto, ON – February 20, 2014: gShift, a leading web presence analytics software provider, today launches its new Social Keyword Research module that mines Twitter. Designed to keep up with the constant, emerging and revolving content of Twitter, the Social Research Keyword module collects and organizes influencers, associated terms, hashtags and affiliated data for use by SEO and content marketers. The module’s user-friendly structure assists in creating branded content that captures the interests of the targeted audience while driving traffic that better converts through the sales funnel.
In addition to gShift’s proprietary mobile traffic analytics, keyword metrics, social signals and backlinks, the Social Keyword Research module provides competitive intelligence and insights. This data can in turn be used by SEO and content marketing professionals in creating optimized content for massive discoverability. The new functionality helps SEO and content marketers source and research the best keywords and hashtags that are trending on Twitter, all within the gShift platform.
“The biggest challenge faced today by marketing departments and firms is producing the kind of content that engages prospects and customers,” said Krista LaRiviere, Cofounder & CEO of gShift. “With the Social Keyword Research module we’re providing brands with the opportunity to find what resonates with their audience and ultimately break through the clutter in a shorter amount of time.”
Designed for use in both agency and in-house settings, gShift’s Social Keyword Research module informs the content marketing workflow process and the effectiveness of owned content campaigns – Twitter offers a unique environment to understand associated influences with hashtags, keywords and content sources. For agencies, gShift improves online marketing strategies to help solve clients’ number one concern – being found online. For in-house marketers, gShift simplifies search engine strategy by providing web presence and search engine optimization (SEO) data all in one place.
“We like to think of the Social Keyword Research module as a reverse engineering weapon for content marketers,” continued LaRiviere. “You can now understand conversations in real-time and extract keywords that matter to your brand as you apply them to your search and social strategies.”
To find out more about gShift’s new Social Keyword module, visit www.gshiftlabs.com.
gShift’s industry leading web presence analytics platform helps Brand and Agency teams efficiently understand and improve on the impact, engagement and resulting sales of a company’s content across its web presence. gShift’s software infrastructure has been crawling and collecting web presence data since 2009. More than 10,000 brands in 22 countries benefit from gShift’s insight data and software as they optimize their time to improve the discoverability and the sharing of their content. gShift recently placed 29th on the PROFIT HOT 50 of Canada’s Top New Growth Companies. For more information, visit www.gshiftlabs.com.
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