gShift Labs Unveils Its Web Content Optimizer 1.0 at Search Engine Strategies San Fran 2011

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Content Optimizer functionality in SEO software system helps marketers easily optimize pages for targeted keywords and directly observe the impact on page rankings in search engines

San Francisco, CA, August 15, 2011 – gShift Labs, the creator of a patent-pending SEO software system that is changing the way people think of and perform organic search, unveiled at SES San Francisco today the availability of Content Optimizer 1.0 as major new functionality in its Web Presence Optimizer™ (WPO) software.

gShift Labs will be exhibiting at SES San Francisco in Moscone Center West on August 16 and 17 in Booth #313. Conference attendees are invited to stop by and receive a demo of Content Optimizer 1.0 and sign up for a free trial account.

“With the addition of Content Optimizer 1.0 to WPO, we have created a closed-loop approach to SEO that enables everyday marketers to create new content, optimize that content to improve rankings, plus track and measure the impact of those changes in search engine rankings,” said Krista LaRiviere, gShift CEO and cofounder. “Our vision is to give marketers control over their SEO campaigns, just like they have control over email marketing and paid search. Content Optimizer brings us one step closer to achieving that vision.”

Content Optimizer helps marketers understand that in today’s search market it’s the offsite content such as blog posts, press releases, social signals and backlinks that can have a huge impact on a company’s web presence. gShift helps everyday marketers optimize, track and measure the results of these types of content.

“What’s really cool is we’ve collaborated with beta users of Content Optimizer and they are using it effectively in at least two different ways. Users evaluate how to better optimize existing web pages, and they are also using it to optimize future planned content in private mode,” said Chris Adams, gShift Labs cofounder and CTO.

The key functionality of Content Optimizer includes:

  • Content optimization recommendations based on a keyword phrase
  • Page level analytics and SEO metrics
  • Visual overlay of recommendations
  • Page mark-up optimization recommendations

About gShift Labs

gShift Labs provides SEO Software for non-SEO professionals by giving marketers control over their organic search rankings. gShift’s SEO Software, Web Presence Optimizer™ (WPO), simplifies, demystifies and standardizes the way a website gets found on the Internet to reduce the time and resource commitment necessary to perform, report, analyze and improve organic search optimization. Companies across North America are getting to Page One because of gShift’s SEO software. Winner of the Digital Media category at the 2010 CIX Awards and Best New Start-up of the 2010 York Technology Alliance Technology Leadership Awards, gShift Labs is considered one of the hottest innovative companies in Canada to watch and follow.

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