gShift Labs Selected to Present at Search Engines Strategies New York

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March 24, 2010, New York, NY: gShift Labs,  creators of web-based software that enables a consistent and repeatable approach to improving organic search results, will be speaking at Search Engine Strategies Lab New York on March 25, 2010.

After years of watching the burden and heavy lifting required to manually improve an organization’s organic search results, gShift Labs has developed and patented game changing technology that will change how people think of and perform organic search optimization. As a result, they have been chosen to speak on a panel, “Social and the Marketing Mix” to address social media as an optimization tool.

Jeff Jones, Senior Product Manager at gShift Labs will focus on how to plan for success in social media, what to measure, how to measure, and what to track. Social media has now become a key component in improving organic search results and needs to be directly tied to your online presence. gShift Labs has developed a new way to automate the SEO process. Their software, Web Presence OptimizerTM, dramatically improves the managing, reporting and optimization effort in one easy-to-use platform.

About gShift Labs

gShift Labs was founded in 2009 by Krista LaRiviere and Chris Adams who are trail blazers in web marketing technology and experts in organic search optimization. In 1999 they founded cgk Technologies Group, professional Internet services and in 2004, Hot Banana Software, a search engine friendly web content management system. Both cgk and Hot Banana were acquired by Lyris, Inc in 2006. Krista and Chris founded gShift Labs with a firm belief that the organic search process can be simplified and automated with a software tool. Their vision is to change the way people think of and perform organic search optimization.

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