gShift Labs offers online SEO scoring tool to provide a high-level view of an organization’s web presence

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gShift Score gives insight into overall SEO digital footprint at a glance

New York, NY – November 9, 2011gShift Labs, the creator of patent-pending Search Engine Optimization (SEO) software that gives marketers control over their organic search campaigns, today announced the release of an online SEO scoring tool, gShift Score™. Available immediately at, any organization can add a few details such as domain name, keywords and competitors and receive a measurement of their web presence based on gShift’s powerful Web Presence Optimizer™ software. The announcement was made from Innovation Alley booth #19 at ad:tech New York.

gShift Score provides a single measurement of a web presence based on how a website ranks across search engines. Businesses can achieve a high gShift score by ranking on the first page of a Google search for their target keyword phrases. A higher score would have a ranking in the top three listed sites for the searched keywords. A company with a superior score would have multiple URLs in the top 10 search engine results for the keywords plus a strong social media presence.

A free, scaled-down version of gShift Score is available to the public. Current and future customers enjoy the full version of the functionality complete with graphing and reporting within Web Presence Optimizer.

“The new gShift Score is an indicator of the strength of a company’s current web presence for a particular keyword, offering a general overview of how well a company is improving its web presence over time,” says Krista LaRiviere, Cofounder and CEO, gShift Labs. “The mathematical scoring system evaluates numerous SEO variables for a keyword, combining the output into a metric that marketers and agencies can use to benchmark and track against.”

“For current customers gShift Score is automatically updated weekly in their SEO Metrics Dashboard,” says Chris Adams, Cofounder and CTO, gShift Labs. “This combination of data can be used to track progress and ROI — critical information for marketers in judging the effectiveness of their SEO campaigns.”

About gShift Labs

gShift Labs provides SEO software for non-SEO professionals by giving marketers control over their organic search campaigns. Companies across North America are achieving top organic rankings in search engines using gShift’s Web Presence Optimizer™ (WPO), which simplifies, demystifies and standardizes the way a website gets found on the internet. Organizations of all sizes benefit by reducing the time and resources required to analyze and improve organic search optimization. Winner of numerous technology awards, gShift is considered one of the hottest software companies in Canada. For more information, visit

Media contact:

Samantha Kemp-Jackson
CAROUSE Communications

Lori Gariepy
gShift Labs, Senior Marketing Manager

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