gShift Labs Introduces a New Way to Improve Organic Search Rankings

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March 22, 2010, New York, NY: gShift Labs, creators of web-based software that enables a consistent and repeatable approach to improving organic search results, announced today at Search Engine Strategies New York that their new product, Web Presence OptimizerTM, is now available and they are accepting applications to their beta program.

After years of seeing the burden and heavy lifting required to manually improve the organic search results of a website, gShift Labs has developed and patented a new way to automate the SEO process that will dramatically improve the managing, reporting and optimization effort of SEO in one easy-to-use software platform.

“This tool is for agencies and marketers who want to get control of the mechanics of organic search optimization and spend more time on developing content and tactics to increase traffic to their site,” said Krista LaRiviere, Co-Founder and CEO of gShift Labs. “Our software tool simplifies the process, improves results and provides reporting at the click of a button.”

There are a variety of tactics and best practices that are used by SEO professionals to improve organic search results. They are time consuming, complicated and require stringing together a number of publicly available tools. gShift Labs has developed a new way to put all of the tactics in one spot to help with analysis, next steps and execution. Less time can spent on “figuring out SEO” and more time can be spent on building the right content and tactics to deliver traffic to a web site.  All of the components of a web presence including content, press releases, social sharing, backlinking, bookmarking and blogs can be optimized to improve organic search rankings. The outcome is more traffic and leads for a business.

“There are four billion Google searches every day and 70% of search engine users click on organic results versus paid results,” said LaRiviere. “Improving your organic search results means you are able to improve your visibility with 70% of the market.”

Those companies interested in becoming a beta client on the gShift Labs product, can stop by Booth 311 at Search Engine Strategies New York on March 23 or 24, 2010 (SESNY) and fill out an application. gShift Labs is looking for marketers or agencies that are frustrated with the level of effort required to maintain their current SEO solution and want to simplify the process and achieve better organic search results.

About gShift Labs
gShift Labs was founded in 2009 by Krista LaRiviere and Chris Adams who are trail blazers in web marketing technology and experts in organic search optimization. In 1999 they founded cgk Technologies Group, professional Internet services and in 2004, Hot Banana Software, a search engine friendly web content management system. Both cgk and Hot Banana were acquired by Lyris, Inc in 2006. Krista and Chris founded gShift Labs with a firm belief that the organic search process can be simplified and automated with a software tool. gShift’s vision is to change the way people think of and perform organic search optimization.

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