gShift Labs Announces New SEO Platform Product Features

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Agencies can now create SEO client-ready reports and track social media effort

June 10, 2010 – SES Toronto

gShift Labs, creators of web-based software that enables a consistent and repeatable approach to optimizing the organic search results of a website, announced today at Search Engine Strategies Toronto (Booth 19) that they have added important new features to their SEO platform to help agencies improve SEO results for their clients.

Two of the many highlights of the product enhancements to gShift’s SEO platform, Web Presence OptimizerTM are:

  1. Downloadable PDF reports with agency and client logos
  2. The ability to add and track Twitter accounts, Facebook pages and Bit.Ly link performance

“We know our client-ready reporting can save agencies 5 to 10 hours per month per client,” said Krista LaRiviere, Co-founder and CEO of gShift Labs. “Instead of wasting valuable time gathering and compiling data to report back to clients, the gShift SEO platform, Web Presence OptimizerTM (WPO), takes away the manual processes surrounding reporting. WPO provides downloadable PDF’s with monthly comparisons of site factors and performance plus At-a-Glance views of site position, keywords, backlinks, analytics and competitor data.”

With social media being an important part of any online strategy today, the enhancement of tracking Twitter accounts, Facebook pages and link performance allows agencies to track Mentions, Shares, Retweets and Page/Post views to determine which accounts and links are driving organic traffic.

gShift’s Web Presence Optimizer™ is truly unique in its ability to track and manage all online activity associated with a website. Previously, marketing agencies stayed away from offering organic search services to clients because of the deep domain expertise required and the manual processes that had to be built to implement SEO. With gShift’s SEO platform, it not only becomes easier to deliver but creates more opportunities to sell other services because you spend less time figuring out SEO and have more time to implement strategies.

“gShift’s vision is to change the way people think of and perform organic search optimization,” said LaRiviere. “We have spent over a decade watching agencies do the heavy lifting of manually implementing SEO for their clients. gShift Labs has developed and patented a new way to automate the SEO process that will dramatically improve the optimization effort and results in one easy-to-use software platform.”

gShift Labs is looking for agencies or marketers that are frustrated with the level of effort required to support their current SEO strategy, want to simplify the process and achieve better organic search results for their web presence.

About gShift Labs
The team at gShift has grown up with the Internet and recognizes the tremendous importance that a web presence plays in today’s business strategy. gShift Labs’ SEO platform, Web Presence OptimizerTM eliminates the complexity that surrounds search engine optimization techniques and strategies and standardizes it with a simple software tool that improves web rankings. gShift Labs’ software simplifies, demystifies and standardizes the way your website gets found on the Internet to reduce the time and resource commitment necessary to perform, report, analyze and improve organic search results.

About Incisive Media
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. Its properties include ClickZ, a leader in digital marketing news, information, commentary, advice, opinion and research; SES, a leading global conference and training series focused on search and social media marketing; and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES. For more information, visit

For more information:

Contact Krista LaRiviere


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