gShift Labs Announces New Members to its Board of Directors

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Barrie, ON: September 17, 2010. gShift Labs, creators of patent-pending, game-changing SEO Management Software that provides the business intelligence to get your website ranked on page one of search engines, announced today four new additions to their Board of Directors: Peter Smith, Don Chapman, Jordan Dolgin and Jeffrey Fallowfield.

“We are excited to announce our new board members. They are veterans in their respective fields and add extreme value to gShift by providing strong corporate governance, expertise and knowledge,” said Krista LaRiviere, Co-Founder and CEO of gShift Labs. “gShift Labs is our third start-up and each time we have relied on the expert advice of Board Members to help us grow and guide the business to success.”

Peter Smith is a 30 year veteran of the information technology industry having held senior management roles in sales, professional services and operations. He was an Executive Vice-President at Information Resources Inc; a Group Vice-President, Managing Director and Regional Sales Vice President at PeopleSoft; and has held a variety of technical, sales, consulting and management positions at IBM. Peter currently leads his own management consulting company, The Meaford Group Inc, and serves on the Board of CSDC Systems and Headcount Corporation.  Peter has previously served on the boards of Grantium Corporation and The Georgian Peaks Club.

Don Chapman is presently on the advisory board of several companies assisting company leaders of mid to small IT companies including Messaging Architects Inc, Metalogic Inc, Iseehear Inc., Access Group, gShift Labs and Polar Bear Software.  Don also assists many CEOs of mid to small IT companies. Don is on the board of Acetech Ontario, an association for IT CEOs. He is the chair of their program committee and a session leader. Don has over 30+ years IT leadership experience with companies like Novell Inc., Corporate Software Inc, ComputerLand, Remanco and IBM.

Jordan Dolgin is Founder & CEO of Dolgin Professional Corporation, a dynamic business law firm dedicated to helping entrepreneurs start, grow and sell their businesses by providing them with highly responsive and practical advice they can immediately use to better manage their business relationships. Jordan is an established Toronto-based business lawyer with almost 20 years experience assisting clients at each stage of the business life-cycle. He is well-known for his ability to successfully close major business transactions including angel/VC financings and M&A transactions as well as successfully guide clients through the challenges of shareholder disputes and corporate divorces.

Jeffrey Fallowfield is the Managing Partner of Oak Street Group, a consulting business specializing in strategic planning and operational management. A  Chartered Accountant by training, Jeffrey brings the unique combination of financial expertise and operational acumen to gShift Labs, having been involved in a wide range of businesses from start-ups to multi-billion dollar ventures.  Prior to starting Oak Street, Jeffrey’s previous experience includes: Senior Vice President and General Manager of HSBC Auto Finance, President and CEO of FinancialLinx Corporation and Executive Vice President, Vendor Finance for Newcourt Credit Group. He currently serves as President, Board of Directors of The Georgian Peaks Club.

“I am excited to join the Board of gShift Labs, said Peter Smith. “Web presence optimization is changing the SEO game and gShift is at the leading edge. This new frontier will revolutionize how companies get found on the Internet.”

gShift Labs is looking for agencies and VPs Marketing that want to use improved search rankings to:
• Generate more revenue by driving qualified traffic to their websites
• Decrease the costs related to monitoring and tracking search engine performance over time
• Reduce the risk of having the data associated with a web presence and organic search stored outside of the company
About gShift Labs
The team at gShift Labs is changing the way people think of and perform organic search engine optimization. Their patent-pending SEO Management Software, Web Presence OptimizerTM provides the recommendations and reporting to dramatically improve the optimization effort to get websites found on Page One of search engines.

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