TORONTO–(BUSINESS WIRE)–gShift, a leader in content marketing performance metrics software, today announced it has partnered with Grupo Arion to expand its global presence, specifically in the Mexico and Latin America markets. Through this strategic partnership, Grupo Arion will join gShift’s worldwide install base of agencies and brands to represent its Content Marketing Performance platform in the local markets. To commemorate the news, digital agencies and brands are invited to a launch event scheduled for December 4, 2014 at Centro Banamex Convention and Exhibition Centre in Mexico City, Mexico.
According to Forrester, Mexico’s $42 billion technology market is poised for strong growth in 2015.* Capitalizing on this market opportunity, gShift’s strategic partnership with Grupo Arion marks its commitment to provide its innovative technology and strategic services to brands worldwide, so they can better understand the digital space, enable smarter marketing decisions and gain competitive advantage locally and globally.
“We are thrilled to be partnering with Grupo Arion to bring our content marketing platform for SEO, social and mobile to the Mexico and Latin America markets,” said Krista LaRiviere, CEO and co-founder of gShift. “Through this strategic partnership, brand marketers and digital marketing agencies in the region will have access to gShift’s technology and services to help drive successful content marketing strategies and measure the performance of their owned and earned digital marketing investments.”
“Our expertise in delivering advanced technology platforms, services and solutions makes partnering with gShift a logical next step,” said Carlos Guzman, CEO of Grupo Arion. “This partnership incorporates an ideal offering for agencies and brands in Mexico and Latin America seeking to have a supplier who understands the local digital markets and tailors the supporting services accordingly.”
gShift’s content marketing performance platform provides agencies and brands with search, email, social and mobile content marketing data, all in one place. Marketers can monitor and report on their entire web presence and gain the insights they need to create smarter, faster content and report on the engagement and performance of their content marketing investments.
Click here to register for the launch event: http://redes.prospectfactory.com.mx/gshift-evento-lanzamiento/
gShift’s industry leading Content Marketing Performance Metrics Platform helps Brand and Agency teams efficiently understand and improve on the impact and engagement of a company’s content across its web presence. gShift’s software infrastructure has been collecting and storing web presence data since 2009. More than 10,000 brands in 24 countries benefit from gShift’s insight data and software, as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.
About Grupo Arion
Grupo Arion is a group of companies operating in the technology and digital marketing sectors in Mexico and Latin America and with proven experience as a value added reseller for different software products. Arion is a trusted supplier for SMBs, corporations and government agencies that benefit from its infrastructure and processes to deliver licensing, professional services and support contracts for the different products they represent. Arion brings hands-on experience on the use of gShift as one of its companies, Prospect Factory, is a power user of the platform.
* Source: A Mixed Bag For The Latin American Tech Market In 2014 And 2015, Forrester, March 2014