gShift Debuts Secure Search Solution at Search Marketing Expo West

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Web presence analytics software provider demonstrates ‘Not Provided’ solution at booth 409

San Jose, CA – March 11, 2014: gShift, a leading web presence analytics software provider, today debuts its secure search solution, Not Provided, at the 2014 Search Marketing Expo (SMX) West. Designed for the modern marketer, the new feature assists in piecing together how people use organic search to make their way to a brand’s website, with additional insight into the keywords driving traffic to content through secure searches.

“With Google’s decision to secure their web properties with HTTPS, often more than 90 percent of all keywords driving traffic from organic search are unavailable within Google Analytics,” said Krista LaRiviere, Cofounder and CEO of gShift. “This has been a strain for marketers worldwide, and one we are helping to ease. gShift’s Not Provided solution reveals which keywords audiences are likely using to discover a company’s web presence, segmented by web page.”

search results

gShift takes multiple variables into consideration in determining not provided keywords, including search data from mobile devices. Once analyzed, gShift’s Not Provided intelligence engine calculates the results to identify the key search words used in accessing each page of a company’s website.

gShift’s Not Provided solution provides real-time content level metrics on a daily basis. Because multiple keywords can be assigned per web page, marketers are also able to access the number of potential entrants coming to a specific web page through a secure search based on the page’s position in Google.

“gShift’s focus is on decoding secure searches for medium-sized businesses across the country and around the world,” continued LaRiviere. “Our Not Provided solution is a cost-effective way for marketers to continue to make timely decisions from their SEO data. Decisions that will lead to smarter content marketing and ultimately enhanced discoverability of their brand in search and social.”

gShift will be demoing its Not Provided solution at booth 409 at SMX West 2014 this week. To learn more about the gShift Not Provided solution, visit

About gShift

gShift’s industry leading web presence analytics platform helps Brand and Agency teams efficiently understand and improve on the impact, engagement and resulting sales of a company’s content across its web presence. gShift’s software infrastructure has been crawling and collecting web presence data since 2009. More than 10,000 brands in 22 countries benefit from gShift’s insight data and software as they optimize their time to improve the discoverability and the sharing of their content. gShift recently placed 29th on the PROFIT HOT 50 of Canada’s Top New Growth Companies.

Media Contact:
Kristin Serio
Uproar PR for gShift
321-236-0102 x 224

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