Bolsters marketing technology platform to maximize content discovery across search and social channels
Toronto, ON – August 26, 2015 – gShift today announced it has entered into a definitive agreement to acquire SiteCondor, an Austin, Texas-based technology startup that develops website auditing tools for digital agencies and content marketers. Terms of the deal were not disclosed.
“The acquisition of SiteCondor is a significant step forward in our strategy to empower digital marketers to fully maximize their investments in owned and earned media,” said Krista LaRiviere, cofounder and CEO, gShift. “Today, we’ve taken our platform to a new level. One which enables agencies and brands to more effectively compete by providing critical insight into their web presence, which informs their digital marketing strategies.”
gShift’s acquisition of SiteCondor provides three primary benefits to digital marketers. First, it enables agencies and brands to automatically conduct comprehensive website audits on all of their domains, as well as those of their competitors. Second, based on this insight, digital marketers can quickly respond to search engine algorithm changes and maximize the discovery of their content across search and social by knowing in advance which content, social channels, and keywords will be most effective for their campaigns. Third, it provides deeper insight into the performance of content on a brand’s website and across the web, then delivers those insights through a single platform for greater efficiency.
“As a joint customer of gShift and SiteCondor, this acquisition makes perfect sense,” said Nick Baken, managing partner at Purple Hat Marketing & Invixio. “As content remains king, it’s critical to know how to optimize it. With SiteCondor integrated into gShift, my company is able to advise clients on how, where, why and when to execute their content, search and social campaigns.”
SiteCondor was created out of the growing need for agencies and brands to quickly extract meta information from their clients’ websites.
“By identifying often unnoticed yet critical website issues and uncovering new optimization opportunities, SiteCondor has been able to help hundreds of agencies and brands maximize their online presence,” said Sebastian Brocher, cofounder, SiteCondor. “Today we celebrate the results of our efforts and look forward to the continued success of our tools as they become fully integrated into the gShift platform.”
Learn more about the acquisition on the gShift Blog: “gShift & SiteCondor. Better Together.”
gShift’s industry leading Web Presence Analytics Software Platform helps Brand and Agency teams efficiently understand and improve on the impact and engagement of a company’s content across its web presence. gShift’s software infrastructure has been collecting and storing web presence data since 2009. More than 10,000 brands in 24 countries benefit from gShift’s insight data and software, as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.
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