Wednesday, April 20th, 1 PM Eastern
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
Today, the focus on discoverability falls onto many locations within a brand’s web presence, including offsite content, user generated content, and the use of influencers.
Join Krista LaRiviere, Cofounder & CEO of gShift, and Kelsey Jones for a sponsored webinar where you will learn the benefits of brand-related content you do not own and how to leverage it for brand awareness and ultimately, on-site discoverability.
In this webinar, we will cover:
The New Customer Journey – How offsite content plays a major role in the sales funnel today.
The Power of Ranking Offsite Content – The benefits to your website and brand awareness.
Offsite Content Distribution – Current trends in getting your content out there.
User Generated Content and Influencer Marketing – How to leverage each.
Tracking Offsite Analytics and Engagement – Once it’s all out there, how do you measure it.