Influencer marketing is inescapable. It has become the darling of the digital marketing world and is literally everywhere you look. Yet, many brands and agencies still struggle to fully understand the influencer industry. Contrary to what some may believe, using influencers to promote brand messaging is not new. In fact, as a marketing practice, it has been around for decades.
Watch Krista LaRiviere and Logan Miller, as they look at how the use of influencer marketing began and how it has grown over the past few years. Most importantly, we reviewed where the industry is going and how you can stay ahead of it all.
What you will learn in this video:
- The history of influencer marketing
- Recent evolutions in laws and compliance
- Trends for 2017
- The future of influencer marketing
- Key tools for your stack
Watch the recording now.