Zero Cheat Sheet
Obtaining Position Zero in Google search is the best way to put your results ahead of the competition. With the increased emphasis on voice search queries, it's in your best interest to plan your SEO strategy with featured snippets in mind.
Things you should know about featured snippets and Position Zero:
- Featured snippets steal traffic from the first ranking result.
- You can't create featured snippets, but you can create and optimize your content to potentially get chosen as the most relevant result to a specific query.
- You can acquire featured snippets from your competitors by monitoring your keyword rankings and see which queries currently show featured snippets and in what format.
- Featured snippets provide quick results. In most cases, the user journey doesn't continue past page one.
GET THE POSITION ZERO CHEAT SHEET
Optimize your results and create relevant content to get picked up as a featured snippet in position zero. Use these helpful tips to generate the right content on your website to get crawled, scraped and displayed in the search engine results pages.
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