Break down the different components of an Integrated Campaign into fundamental building blocks
Looking to capitalize on the best of traditional and digital marketing activities? Then an integrated marketing campaign may be just what you need.
Audiences are no longer “captive and passive receivers” of marketing messages but are increasingly in control of when, how and what media or content they want to consume. Integrated marketing rethinks traditional marketing strategies and provides the solution that this changing landscape requires.
It starts with one key message that highlights your competitive advantage. The message is tailored to a narrowly defined target audience. And then a strategy for delivering that message across multiple channels is fleshed out.
Choosing the channels and honing the tone and format of your message to suit the media environment will enable your audience to instantly connect with what’s being said. When the core message is encountered across a wide variety of channels the impact is compounded.