When: Wednesday, December 5th, 2018
Where: Suiteworks, 92 Caplan Ave, Barrie
Time: 8:30 am-11:00 am (Doors open at 8 am)
Continental breakfast will be served
Sign up to RSVP and learn effective digital marketing tactics to drive leads, conversions and sales. With the right SEO tools and digital know-how, you can take control of your 2019 marketing plan.
RESERVE MY SEAT:
KEY TAKEAWAYS:
- Insights on current trends digitally for the B2B market.
- How to set goals and objectives for impact and relevance to your digital efforts.
- How to define your audience to improve your outcomes.
- Understanding the relevance of keywords to your audience.
- Fundamentals to benchmark your website and determine if your foundations are optimal for search engine visibility and your audience.
- Roadmap framework to build out your 2019 Strategy.
AGENDA:
8:00
Doors Open - Continental Breakfast
8:30–8:45
Introduction – Krista / Vicky
8:45–9:15
Digital Marketing Relevance in B2B
9:15–9:40
Benchmarking and Auditing your Digital Foundations
9:40–9:50
The Value of Goals and Objectives in Digital Marketing
9:45–10:00 Break
10:00–10:15
Defining Goals and Objectives Exercise
10:15–10:30
Impact of Audience Definition in Digital Marketing
10:30–10:45
Integrating Keywords into Content
10:45–11:00 Roadmap Framework
**Post workshop discussion available until 12:00