Content Audit Cheat Sheet
Taking the first step towards having relevant content on your website involves reviewing what content you have and what you need to fine-tune. That’s where a Content Audit is helpful. You can identify and track missed opportunities or optimize content that has performed well in order to bump your site up in the SERPs and ahead of your competition.
We know there are certain types of content that helps with organic search results. But there are other factors to look at too. We’ve put together a cheat sheet to help you create and manage your existing content and consider the following:
- Inventory of what content you have
- Your content’s technical SEO structure
- Whether the content is relevant to the reader
- What content is top-performing based on analytics
- How your content stacks up against the competition
As you start evaluating your content, refer to our ‘Elements of Good Content’ checklists. It breaks down the common components of valuable content.
Is your content not performing as expected? gShift digital marketing agency can help improve your content's visibility and discoverability.