gShift's Krista LaRiviere listed in W100

gShift’s CEO, Krista LaRiviere, Ranks No. 94 on the W100.

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W100: Canada's Top Female EntrepreneursWe are proud to announce that our Cofounder & CEO, Krista LaRiviere, has been named amongst the list of Canada’s Top Female Entrepreneurs. Krista has placed #94 in PROFIT and Canadian Business’s 18th annual list of 100.

The W100 ranking of Canada’s Top Female Entrepreneurs is Canada’s largest celebration of achievement by women business owners.

Produced by the editors of PROFIT and Canadian Business, the rankings and extended coverage of the women honoured are published in print and online. Published today, the W100 ranks female entrepreneurs using a proprietary formula that considers the size, growth rate and profitability of the businesses they own and manage. Data is verified by reviewing financial statements provided by the candidates. To qualify, candidates must be owners or significant stakeholders who at least share chief decision-making capabilities.

“The members of the 2016 W100 each possess the talent and tenacity to start and grow a successful business,” said James Cowan, Editor-in-chief of PROFIT and Canadian Business. “Their remarkable achievements serve as proof that ambitious, risk-taking female entrepreneurs are integral to the growth of the Canadian economy.”


Krista LaRiviere, Cofounder & CEO, gShift

Krista LaRiviere, Cofounder & CEO, gShift

To learn more about the program, visit the full list at Full W100 editorial coverage will also appear in the June 2016 issue of Canadian Business and online at


“gShift is thrilled and honoured to be on the W100 ranking,” says Krista. “We have had an extremely busy year, building and acquiring new technology for our platform. We have a great team and everyone is dedicated to bringing further innovation to the digital marketing space, here in Canada and globally.”

Krista is no stranger to the daunting task of creating startups and raising capital. A serial entrepreneur, this is her third successful venture, proving that the drive and passion for building businesses in Canada, is simply in her nature.

Connect with Krista on LinkedIn and Twitter.

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