Knoxville, TN, Oct 3, 2014 – gShift, a global leader in content marketing performance metrics software, today announced its official sponsorship of the Marketing Companion podcast, featuring Mark Schaefer and Tom Webster.
The Marketing Companion is one of the highest-rated and most popular marketing podcasts on the Internet, combining humor with serious, in-depth discussions on the hottest topics. Hosts Mark Schaefer and Tom Webster have more than 50 years of business experience between them and are well known, taking original and provocative views on the show.
gShift is excited for the opportunity to partner with Schaefer and Webster on their insightful and highly valued podcast. “The partnership with gShift makes a lot of sense,” said Mark Schaefer. “They hold the same values that we do regarding a scientific approach to marketing and about teasing business wisdom out of complex data.”
“We are extremely excited to be a part of the Marketing Companion podcast.” adds Krista LaRiviere, CEO and Co-founder of gShift. “The high-level marketing concepts and strategic actions Mark and Tom bring to the table go hand-in-hand with the powerful analytics gShift provides to brands and agencies. It’s a perfect fit.”
Check out the Marketing Companion podcast here:
gShift’s industry leading Web Presence Analytics platform helps Brand and Agency teams efficiently understand and improve on the impact and engagement of a company’s content across its web presence. gShift’s software infrastructure has been collecting and storing web presence data since 2009. More than 10,000 brands in 24 countries benefit from gShift’s insight data and software, as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.