The Future of Organic Search: Optimized Content Marketing
While the fundamentals of organic search optimization remain important – such as ensuring you have a strong technical website that the search engine robots can crawl, and addressing local search and industry-specific directories for backlinking purposes – a real shift is taking place in the traditional approach to SEO. That shift is the creation, publishing and distribution of an optimized content marketing strategy.
Focus on strong, consistent and optimized content distributed effectively through company blogs and social networks and you will crush your competitors in organic search.
Krista LaRiviere will share key strategies to significantly improve a company’s organic search rankings by optimizing their content marketing strategy. Marketers can better connect with customers and prospects by publishing and distributing relevant content into the various online streams that align a company’s digital footprint with those keyword phrases that rank highly in Google.
When: March 23, 2012
Where: WSI E&I Convention – Paris, France
Presenter: Krista LaRiviere, CEO & CoFounder, gShift Labs
The WSI E&I Convention, hosted by WSI – the world’s top Internet franchise, will provide more than 150 francisees from Europe and the UK with the opportunity to hear the latest trends in digital marketing. Conference sessions feature best practices and insights from thought leaders at Market Motive, ReachLocal, Unbounce, Sendible, and gShift Labs.