SES Toronto Conference & Expo 2012

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Content Marketing Optimization

The core of any search or social media marketing program is content. Digital assets, rich media, web pages, MS Office and PDF docs, and content created and shared by consumers all offer opportunities for optimization. If it can be searched, it can be optimized!

Online marketing is increasingly competitive, and brand marketers worldwide are seeking real advantages that will improve the efficiency and impact of their social media and SEO efforts. This session will provide unique insight into content-based optimization strategies and processes as well as tactics for sourcing, creating, and promoting optimized content on the social web.

When: Monday, June 11, 2012 @ 3:30pm – 4:30pm

Where: Hyatt Regency Toronto, Ontario, Canada

Moderator: Matt McGowan, MD, Incisive Media


  • Krista LaRiviere, CoFounder & CEO, gShift Labs
  • Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing
  • Jennifer Slegg, CEO, JenSense

Visit gShift at Booth #6 - SES TorontoVisit gShift Labs at Booth #7!

Register and SAVE 20% on any conference pass: Enter 20GSH upon registration. Or register for a FREE expo hall pass. SES Toronto will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, and usability, while offering high-level strategy, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more.

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