SES London 2013

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I'm A Speaker - SES London 2013Social Media, Meet ROI:
The Secrets to Social Commerce

Social media and ALL digital marketing, including SEO, have become forever linked. This SES London session will take an in-depth look at social media across all marketing channels to drive awareness through content creation, marketing integration, and useful KPIs. Key takeaways will include:

  • Research examples and case studies that show the foundational principles of social success.
  • Top trends and tips from experts who are on the forefront of social media strategy and tactics.
  • How to use social listening to help build your content calendar. Find out where conversations are happening—around your brand, competitors, or industry—and in what channels.
  • How to build an engagement strategy around your social actions.
  • How to plan your social media marketing strategy and measure success.
  • How to align your social strategy with existing and departmental goals.

When: Wednesday, February 20, 2013, 4:30pm – 5:30pm

Where: The Queen Elizabeth II Conference Centre, London, England


  • Krista LaRiviere, CoFounder & CEO, gShift Labs
  • Aaron Kahlow, CEO & Founder, Online Marketing Institute

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