SEMPO Canada Search Summit 2013

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The second annual SEMPO Canada Search Summit will explore successful strategies for search marketing, presented by Bing Ads Canada and Canadian Search Marketing experts. Topics include social media and search marketing, mobile search, Yahoo! Bing Network improvements and updates, Bing Ads versus Google AdWords, SEO audits, PPC reporting and analytics, and SEO metrics to measure.

When: Tuesday, May 14, 2013 – 8:30 a.m. PT to 5:00 p.m. PT

Where: Empire Landmark Hotel, 1400 Robson Street, Vancouver, BC

Cost: SEMPO Members attend for FREE. Non-members pay $49. Join SEMPO now and attend for free, plus receive all the benefits of SEMPO membership for 12 months!

Register: Online registration for the SEMPO Canada Search Summit is available until Monday, May 13, 2013.


8:30AM Event Registration/Continental Breakfast
9:00AM Welcome Remarks/SEMPO Canada Presentation
9:15AM Social and Search – Duane Forrester, Bing
10:00AM Coffee Break
10:30AM Shrinking Screens and Exploding Opportunities: The Future of Mobile Search – James Sherett, Mobify
11:15AM Bing Ads Product Improvements and Yahoo! Bing Network Updates – Paul Corkery & Andrew Yang, Microsoft Canada
12:00PM Networking Lunch
1:30PM Bing Ads vs. Google AdWords – An Objective Perspective – Marta Turek, Mediative
2:15PM DIY SEO Audits – Give Your Site a Check-Up – Rob Woods, Rob Woods Consulting
3:00PM Coffee Break
3:15PM Reporting and Analytics for PPC Campaigns – Young Shi, Bing Ads, Microsoft Canada
4:00PM 10 SEO Metrics Everybody Should be Able to Report on Every Day – Krista LaRiviere, gShift Labs
4:45PM Closing Remarks

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